Svetruck appoints Cooper as UK distributor
Cooper Specialised Handling has been appointed the exclusive distributor for Svetruck in the UK and Ireland in a key move which heralds the return of the port and heavy handling equipment specialist to the UK heavy lift truck market.
The new partnership with Swedish manufacturer Svetruck will see Cooper Specialised Handling assume full responsibility for product distribution, service, technical support and spare parts with immediate effect.
David Cooper, CEO of Cooper Specialised Handling said: “Svetruck is a true world leader in its class and we are delighted to be partnering a highly successful business that manufactures, rather than simply assembles, its machines outright.
“A commitment to producing quality equipment combined with cutting edge technology to ensure reliability in the toughest heavy lifting environments is at the core of the business and this is perhaps its greatest appeal.”
Founded in 1977, Svetruck is a highly renowned manufacturer of a range of 10-60-ton fork lift trucks, which incorporates masted empty and laden container handlers from 25-52 tons. The company, based in Ljungby, Sweden, also produces a full range of log stackers, with a capacity of 12-32 tons, which excel in sawmills, paper mills and in pulp industry settings, and is widely regarded as the world’s leading supplier of this type of specialist equipment.
Svetruck is a natural fit for Cooper Specialised Handling’s product portfolio and reintroduces the independent solutions specialist into a sector in which it was dominant for many years. Taking on this new distributorship is a fitting development as 2018 marks the 20th anniversary of the Cooper business.
Roger Andersson, Managing Director of Svetruck, commented: “We have enjoyed a presence in the UK and Ireland since 1980 and this move represents a natural progression for us. Cooper Specialised Handling has an excellent track record in the distribution of premium products and with its expertise in providing customised heavy lifting solutions, it is ideally placed to support our product offering and distribution structure.”
Cooper Specialised Handling also represents SANY and Meclift and was Mantsinen’s Dealer of the Year in 2017. The business also operates a dedicated aftersales division, Cooper Handling Solutions, which employs an in-house team of highly skilled engineers.